Buy Sony Bravia XBR Series KDL-52XBR7

Sony continues to push the limits of display innovation and technology with the first production-model LCD HDTV to offer 240Hz high frame rate technology in its BRAVIA KDL-52XBR7 1080p LCD flat panel high-definition television.

The Motionflow 240Hz algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion and delivering exceptional motion detail in movies, sports and video games.

Advanced Contrast Enhancer (ACE) helps deliver a dynamic contrast ratio of 80,000:1. The BRAVIA Engine 2 fully digital video processor enhances all incoming signals to match the TV’s 1080p resolution. Sony’s new 3D Favorites Menu complements the Xross Media Bar graphical user interface, which has also been enhanced with integration of TV Guide's program listing, providing easy access and navigation of content and menus through colorful thumbnails and logically placed icons.

Rounding out the feature set is Digital Media Port (DMP) compatibility, which provides access to video and music from portable media devices like compatible Walkman and iPod players and other DMP accessories.